The Silk Mill Hotel

Sector: Boutique Hospitality & Interior Architecture. 
Vision: Bridging industrial New York heritage with a modern, geometric narrative. 
Role: Creative Partner, Visual Strategist, Identity Designer.
Services: Brand Naming, Identity Design, Animation.
Impact: Translating architectural intervention into a cohesive brandmark and visual language.

Honouring heritage and finding the soft pulse of silk within the hard edges of a New York warehouse.

Hotel

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Hotel .

Brief

Promopress Barcelona invited me to feature The Silk Mill in their global title Do Not Disturb – Hotel Graphics & Branding, showcasing leading innovations in hotel identity design.

Design

I created a modern, geometric brandmark inspired by the building’s clean lines and subtle eastern details that reflect the fabric’s origins. From naming to design rollout across touchpoints, the identity weaves a cohesive narrative across its ten fully-appointed warehouse-style rooms. The identity unites the mill’s industrial heritage with modern boutique sophistication to appeal to the refined, design-conscious traveller.

Two tall perfume bottles with black and light green labels, labeled 'The Silkmill' and 'Eau De Perfume,' one for men and one for women, against a dark background.
Two black door hangers with white text, one reads 'CLEAN ROOM PLEASE' and the other reads 'DO NOT DISTURB', against a white background.
A collection of black and white business stationery including envelopes, letterhead, and business cards with modern minimalistic design on a white surface, alongside a black pencil.
A white booklet with a small black logo on the top left corner and small text and icons at the bottom right corner.

Tucked away in New York City, The Silk Mill is a quiet retreat where industrial heritage meets indulgent comfort, inviting guests to unwind in a setting that feels both intimately historic and effortlessly modern.

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Tucked away in New York City, The Silk Mill is a quiet retreat where industrial heritage meets indulgent comfort, inviting guests to unwind in a setting that feels both intimately historic and effortlessly modern. 〰️