The Atrium
Refining urban residential living into an elegant, sustainable architectural presence. This purpose-built inner-city development features premium units and townhouses designed with sustainability at their core. Crafted to elevate daily living, the project blends beautiful architecture with a full-service community hub, featuring local cafes, coworking and retail spaces that bring everything you need right to your front door.
Sector: Eco-luxury urban residential and hospitality.
Vision: Elevating inner-city living inside a sleek, green sanctuary.
Role: Identity and Environmental Designer
Services: Identity Design, Typography, Interior Graphics, Concept imagery
Impact: Enhancing sustainable urban development as a premium cultural expression.
Brief
The Atrium redefines inner-city residential development, where sustainable engineering meets high-end contemporary design. The objective was to implement a typographic style logo to carry the location and match the inherent beauty of the architecture.
Design
I designed the logotype using widely tracked Gotham, customising the central 'A' with a sweeping, structural peak that mirrors the architectural signature high ceilings and open spaces. This typographic language carries the architectural narrative across touchpoints, from large-scale outdoor signage and interior murals to directional wayfinding and tactile stationery. By balancing the environment's scale with minimalist layouts, the typography feels natively embedded within the architecture rather than simply applied.